TRAINING EVENT MANAGEMENT

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TRAINING EVENT PLANNING & EVENT MANAGEMENT training Marketing management di jakarta

This  course  offers  an  introduction  to  the researching, planning,
coordinating,  marketing, management and evaluation of special events.
The course content will explore the theories and practices relevant to
successful event planning and event management.

Event  planning  and  management  is  one  of  the  hottest new fields
available  to people from all walks of life today. Although some event
planners  may  possess a college degree in business or a related field
of study, a college degree is not required to be an event planner, nor
is  a  certificate  or any other formal training–although any training
and/or  education  you  can receive would certainly be very beneficial
and give you an edge over others just starting out.

Those   who  are  brand  new  to  the  field  of  event  planning  and
managementcan  earn  excellent  money  in  this  career  path, and the
benefits  and  salary only increase with the event planner’s contacts,
networking and skill level. Those at the top of their game can earn in
excess of millions per year.

Event  planning  is  an  exciting,  lucrative  and  interesting career
choice;  however,  it  is  not  for  everyone. Those who have a lot of
energy,  are  comfortable  with  self-promotion,  enjoy talking to and
socializing  with  strangers,  who  are  well  organized,  can  handle
multi-tasking and have an eye for detail will enjoy this career.

If  you  particiapant  is  laid back, shy and prefer to be “behind the
scenes,”  you  may want to choose another profession. This course will
give  participants  a  great basic understanding of event planning and
management.

It will also explain some of the details of how the business works and
what  an  event  planner  does  exactly.  Lastly, it will give you the
basics  to  help get you started in this exciting, rewarding and often
fun filled career.

The  purpose  of this course is to acquire an in depth knowledge about
the  specialized  field  of  “event management” and to become familiar
with  management  techniques  and  strategies  required for successful
planning,  promotion,  implementation and evaluation of special events
within a proposed organizational context.

Objectives:
This course seeks to provide participants with:
* To  provide  a conceptual overview and a systematic study of event
programming,    management,    and    marketing,   and   practical
applications.
* To  interpret  and  apply  principles  of  both  business  and not
for profit management to the special needs of event organizations.
* To  foster  professionalism  in  event  management,  covering  the
knowledge base, theory, methodologies and ethics.
* To  acquire  an  understanding  of  the  techniques and strategies
required to plan successful special events.
* To  acquire  the  knowledge  and competencies required to promote,
implement and conduct special events.
* To  acquire  the knowledge and competencies required to assess the
quality and success of special events.

Target audiences:
Managers and individuals with strong interest to improve marketing and
promotional  programs  effects thru system event planning and programs
management,   with  the  main  focus  on  improving  organization  and
teamworks level of productivity in managing events.

Course Contents and Descriptions.
1. An introduction to event planning
* The role of an event planner
* The qualities of a good event planner
* Unexpected circumstance or poorly planned?
* Assignment

2. Organisation
* The importance of organisation in event planning
* The components of organisation
* Organisation techniques
* Tips for better organisation
* Organisation deterrents
* Assignment

3. Learning your clients’ needs
* Getting to know your client
* Planning correctly for the right type of event
* Who, what, when, where, and how?
* Initial client contact form
* Assignment

4. Selecting a location
* Choosing a location
* Steps to selecting the perfect location
* Site inspection
* Site inspection form
* Securing the location
* Assignment

5. Event catering
* Event catering
* Planning for a catered event
* Catering tips
* Prospective caterer interview
* Assignment

6. Silver service
* What is silver service?
* The venue
* Menus
* Events where silver service is popular
* Other things to consider

7. Equipment hire
* Types of equipment
* Ideas for equipment
* Advice on hiring equipment

8. Event decorations
* The importance of decorations
* Decorating plans
* Hiring a decorator
* Party themes
* Setting up a balloon decoration business
* Assignment

9. Entertainment and speakers
* The purpose of entertainment and speakers
* Endless entertainment choices
* Entertainment planning
* Speaker selection process
* Assignment

10. Corporate event planning
* Planning and organizing
* Creating an event program

Case Study:
The  acase  study  shall  be  conducted  in  line  with  the topics as
described  in  the  training  program,  this  is aimed mainly that the
participants  shall absorb the knowledge and apply it to resolve cases
usually in day-to-day practice.