TRAINING BRAND MARKETING STRATEGY

TRAINING MARKETING STRATEGY

TRAINING BRAND MARKETING

Pembicara / Fasilitator (Alternatif):
* Glenn J Sompie, SE. MM. MA
* Johnson Alvonco, Ph.D

Manfaat Training:
* Memahami konsep dan implementasi brand management
* Mampu mendesain brand yang sukses
* Mampu mengaudit dan mengevaluasi brand
* Mampu melakukan perencanaan media untuk brand equity
* Mampu melakukan perencanaan promosi untuk brand development

Materi :
* Concept Marketing and Brand Management
+ What is brand management
+ The primary responsibilities of brand managers
+ Trends in brand management
+ The benefits strong brands deliver to organizations
* The Brand Management
+ The Brand Management Process
+ Element of Brand loyalty
* Steps to helps brands connect emotionally to their customers:
+ Develop success (re)position a brand
+ Create and manage a strong brand identity
+ Develop a brand identity system and standards
+ Develop a powerful brand tagline
+ Publicity and word-of-mouth marketing to a brand’s advantage
+ Using blogs and other social media to build brands
* Develop a strong brand marketing plan:
+ Marketing tools and techniques
+ Use internal communication, education and training and organization design to align the organization in support of the brand
+ Develop a brand building organization and transform employees into enthusiastic brand champions
* Conducting Brand audit and brand equity
* Measurement of the asset value of a brand
* Managing brand using point-of-sale (POS) data in managing brands
* Qualitative and quantitative brand research methodologies and approaches

Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

 

Jadwal Training Terbaru di Tahun 2026

Januari : 21 – 22 Januari 2026
Februari : 18 – 19 Februari 2026
Maret : 11 – 12 Maret 2026
April : 15 – 16 April 2026
Mei : 13 – 14 Mei 2026
Juni : 17 – 18 Juni 2026
Juli : 8 – 9 Juli 2026
Agustus : 12 – 13 Agustus 2026
September : 23 – 24 September 2026
Oktober : 14 – 15 Oktober 2026
November : 18 – 19 November 2026
Desember : 9 – 10 Desember 2026

Jadwal tersebut juga dapat disesuaikan dengan kebutuhan calon peserta

Lokasi Pelatihan pustraindo.co.id:

• Yogyakarta, Hotel Dafam Malioboro (6.000.000 IDR / participant * syarat & ketentuan berlaku)
• Jakarta, Hotel Amaris Tendean (6.500.000 IDR / participant * syarat & ketentuan berlaku)
• Bandung, Hotel Golden Flower (6.500.000 IDR / participant * syarat & ketentuan berlaku)
• Bali, Hotel Ibis Kuta (7.500.000 IDR / participant * syarat & ketentuan berlaku)
• Lombok, Hotel Jayakarta (7.500.000 IDR / participant * syarat & ketentuan berlaku)

 

Investasi Pelatihan tahun 2026 ini :

Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.

Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Pelatihan untuk Paket Group (Minimal 2 orang peserta dari perusahaan yang sama):

• FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
• FREE Transportasi Peserta ke tempat pelatihan .
• Module / Handout
• FREE Flashdisk
• Sertifikat
• FREE Bag or bagpackers (Tas Training)
• Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
• 2xCoffe Break & 1 Lunch, Dinner
• FREE Souvenir Exclusive